Screen Shot 2019-03-29 at 2.28.28 PM.png

Screen Shot 2019-03-29 at 2.32.21 PM.png

Screen Shot 2019-01-30 at 1.44.00 PM.png

Screen Shot 2019-03-29 at 2.45.57 PM.png

Screen Shot 2019-03-29 at 2.49.45 PM.png

Screen Shot 2019-02-05 at 2.44.19 PM.png

Screen Shot 2019-02-05 at 2.44.28 PM.png

Screen Shot 2019-01-30 at 1.45.24 PM.png

Screen Shot 2019-02-05 at 2.45.05 PM.png

Screen Shot 2019-02-05 at 2.45.15 PM.png

Screen Shot 2019-02-05 at 2.45.29 PM.png

Screen Shot 2019-01-30 at 1.45.35 PM.png

Screen Shot 2019-02-05 at 2.45.44 PM.png

Screen Shot 2019-03-29 at 2.47.27 PM.png

Screen Shot 2019-03-29 at 2.46.50 PM.png

Screen Shot 2019-03-29 at 2.48.08 PM.png

VRBO Style guide

When our stakeholders at Vrbo decided to create a new logo, we saw something bigger — a chance to redefine what our brand looked and felt like entirely. And what it could mean to our customers. This new design was the perfect gateway to a lighter, fresher approach to Voice and Tone. I worked with a few teams from across the company to help nail down our Voice and Tone pillars.

Additionally, our designer friends wanted some help with the copy for their sections (color, photography, logo design). I jumped at the chance to wax poetic about the things that excite our creative team. Best part of this project? Naming the colors in our new palette.